Customer Relations Management (CRM) Software or Sales Force Automation (SFA) Software or Contact and Customer Manager Software is used by virtually any type of business to track sales prospects, opportunities, customers, support cases, employees, job applicants, and many other types of people-interaction-management needs. Customer relationship management (CRM) is the practice of intelligently finding, marketing to, selling to, and servicing customers. CRM is a broadly used term that covers concepts used by companies and public institutions to manage their relationships with customers and stakeholders. Technologies that support this business purpose include the capture, storage and analysis of customer, vendor, partner, and internal process information. Functions that support this business purpose include Sales, Marketing and Customer Service, Training, Professional Development, Performance Management, Human Resource Development and Compensation.
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