Marketing Automation Platforms

Marketing Automation Platforms

Marketing Automation has a focus on lead generation with targeted marketing programs to drive awareness and interest in a company’s products and/or services and nurture leads from first interest through to sale. Commonly used in business-to-business(B2B), business-to-government(B2G), or longer sales cycle business-to-consumer(B2C) sales cycles, Marketing Automation involves multiple areas of marketing and is really the marriage of email marketing technology coupled with a structured sales process as delineated by a CRM program.

See recommended Marketing Automation Systems